ZOLATONE
Master Coatings is a commercial paint company that manufactures and distributes an entire family of brands. One such brand is Zolatone. Once the category juggernaut, the brand has started to fade in recent years. Master Coatings asked A/O to find out why and what could be done about it. Through our Cowboy Research process we found that most younger architects and interior designers were unfamiliar with the brand, and most trade veterans needed an impactful wake-up call. A/O took the order and rebuilt the brand from the ground up, creating a more progressive, hipper voice.
